AI can write, design, and even build a website in a matter of minutes. It’s impressive, sure. But lately, I’ve been noticing something missing in all that efficiency — us.
The personal quirks. The quiet choices. The human hesitation that sometimes leads to something better than what was planned. That’s the part of design that can’t be automated.
Don’t get me wrong — I use AI tools, and I like them. They make parts of my workflow smoother, they spark ideas, they save time. But when every website starts to look and sound like it was built by the same machine, it makes me want to pause and ask: where’s the person in all this?
The truth is, design is more than visuals and layouts. It’s about understanding the story behind the brand — who it’s for, what it feels like, what it means. A program can generate options, but only a person can choose the one that feels right.
AI can be an incredible assistant. But it’s not the artist. It’s the brush.
The balance is in using the tools without losing the connection. Because at the end of the day, your clients don’t fall in love with pixels or algorithms — they connect with people.
Cheers to keeping that part human.
